Salvation Army Holidays

Social media ads use the 360 videos to show seemingly happy families posing for their holiday card photos. It's not until the user pans to the rest of the image, via the 360 degree functionality, that the reality of these families is revealed; mouldy walls, bare bulbs and dirty carpets. It's not overtly "shocking" but more of a subtle reveal, and that's the part that's bound to make the viewer uncomfortable.