Salvation Army Open House

We often think that people living in poverty are homeless, but this is far from reality. More than ever, Canadians struggle to make ends meet even with a roof over their heads. 

So we created the ‘Open House’ exhibit to show how poverty isn't always easy to see.

From the outside, the home looked well kept. But inside, we told a different story. Unknowingly, people walked into the home of a family living in poverty.

Using goods from a local Salvation Army store, we recreated their living circumstances, room by room.

The open house provided an interactive, immersive experience with plaques and visual displays and featured hidden cameras to capture people’s genuine reactions.