Herradura Legend

To celebrate 150 of hand-crafting the World’s most gold medal awarded Tequila. Tequila Herradura created an ultra-premium blend that contains unrivalled flavours and a hue never seen before. The difference? To create his legendary tequila, new barrels with deep grooves cut out – this exposed the liquid to more wood as it ages.

So, for its launch campaign, we needed to create a film that focused on this unique ageing process while matching the elegance and craft that every bottle contains. To do this, I worked with some of the world’s greatest CGI artists to tell this unique story in a beautifully crafted and extremely artful way. I hope you enjoy it as much as I enjoyed creating it.